David Gehry: Redefining Leadership Through Urgency and Compassion

Some leaders are shaped by theory; others by lived experience. For David Gehry, it was the weight of responsibility in his earliest career — answering emergency calls as a young paramedic — that forged a deep understanding of how lives depend not only on individual skill, but on the systems supporting them. What began as a calling to serve in moments of crisis became the foundation of a lifelong mission: to design solutions that……….

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CXOs

BrainWave and the Missing Middle: A New Philosophy for Dementia Care

For years, the senior-care industry has focused heavily on teaching the clinical realities of dementia and the strategies needed when a person becomes overwhelmed or escalates. These topics are undeniably important, yet they represent only two ends of a very long spectrum. Between the moment of diagnosis and the moment of crisis lies the true lived experience of dementia, and it is in this middle space…..

Marketing With Confidence: How to Grow Your Healthcare Practice Without Feeling ‘Salesy’

When most healthcare professionals hear the word marketing, their first reaction is not excitement—it is discomfort. I understand that completely. As clinicians, we are trained to care, to listen, to solve complex problems with empathy and evidence. We are not trained to sell. For many of us, marketing feels awkward at best and unethical at worst…..

Article

Beyond the Sirens: Paramedics Redefining Community Health

Paramedics have always been associated with urgency—the quick arrival, the flashing lights, the fast decisions that can change a life in minutes. But today, their work is stretching far beyond those moments of crisis. Across many communities, paramedics are stepping into quieter, everyday roles that shape health long before an emergency ever happens. This shift is transforming how people receive care and how communities stay healthy, especially in places where access to regular medical support is limited…..